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Arizona State University

W. P. Carey School of Business

2017-2021 | 3.82 GPA | Summa Cum Laude

Bachelor of Science

 Marketing (Digital and Integrated Marketing Communications)

Bachelor of Arts

Business Tourism (Certificate in Special Event Management) 

Awards and Scholarships:

  • New American University Scholar Dean’s Award 

  • Bissel Pohl Marketing Scholarship Award for Excellence in Marketing

  • C.R. Krimminger Scholarship

  • W. P. Carey Alumni Chapter Scholarship  

  • Dean's List: 8 consecutive semesters

Memberships and Associations:

  • American Marketing Association

  • Leaders Academy (Top 15% of students) 

  • Dancing Devils College Dance Team, President

  • University Housing Community Assistant

  • Tourism Student Association Member

  • Student Alumni Association Member

Education:

Room Operations Voyager| The Phoenician, A Luxury Collection Resort | January 2022 - Present

  • Led pilot program for updated Empower GXP Guest Planning Screen by creating cases to anticipate guest needs and celebrating loyalty by sending amenities, which increased Intent to Recommend scores from 64.5 to 67.8 and staff service from 72.6 to 76.7

  • Created and presented a front office training program "Bootcamp" to polish 50 associates' technical skills by streamlining processes and delivering content in a fun and engaging way which led to increased team morale and efficiency in day-to-day operations

  • Developed systems for fellow managers to track associate attendance and labor performance by designing simple but automated spreadsheets that led to meeting and exceeding department productivity goals

Social Media Manager| ASU Trademarks and Licensing | October 2020 - December 2021

  • Increased engagement across all channels by 24,180% and accounts reached by $1,294% through the creation and implementation of successful social media campaigns and the identification of best practices through monitoring KPIs and analytics

  • Created spreadsheets to manage retail inventory detailing vendor, category, date in, date out, etc. I then used the sample inventory to conduct giveaways on social media accounts which promoted brand awareness and overall engagement

Customer Service Specialist | St. Regis Aspen Resort | November 2020 - April 2021

  • Earned “Top Seller Award” through increasing spa service and merchandise revenue by ~$40,000 via the effective arrangement of retail displays, efficient booking of appointments, and upselling products to guests

  • Maintained professionalism and confidentiality to prestigious and high-profile guests by ensuring customer satisfaction through Forbes Travel Guide's Spa Standards consistent with Remede's current 5-star rating

  • Assisted guests upon arrival and anticipated their needs throughout the check-in, amenity usage, and the checkout processes while upselling guests through treatment upgrades and retail purchase

Campaign Manager | Palmer Executive Ticket (ASU Student Government) | Jan 2020 - May 2020

  • Created and implemented a comprehensive marketing plan highlighting goals and strategies, through media planning and curation of promotional content that led to winning the election

  • Briefed candidates before press releases, town halls, and newspaper interviews, while ensuring that the brand message remained consistent among all published content

  • Engaged the student body through website design, merchandise, photo and video shoots, email marketing, social media campaigns, and graphic design through software such as Wix, Canva, Mail Chimp, Photoshop, Primer Pro, and Illustrator

Operations Intern | Courtyard by Marriott Philadelphia |May 2019 - Aug 2019

  • Improved customer satisfaction scores by synthesizing post-stay surveys and organized feedback data to make enhancements to daily operations in each department

  • Demonstrated flexibility by cross-training in multiple departments including front office, food + beverage operations, bartending, barista, laundry, basic engineering, and housekeeping while managing multiple tasks at a time

  • Exhibited strong written and verbal communication skills through answering phones, email, and face to face contact

President |Dancing Devils at ASU| May 2018 - December 2021

  • Oversaw day-to-day operations of a college dance team of 25 dancers while maintaining active membership and Implemented a team administrator program where dancers had individual team roles

  • Maintained a budget of over $10,000 and made decisions regarding how and when to allocate funds.

  • Choreographed a variety of original dance routines for different performances

  • Arranged team travel accommodations for annual performance in Walt Disney World including, budget, flights, lodging, food & beverage accommodations, itinerary, and theme park tickets

Events + Concierge Intern |Renaissance Orlando at SeaWorld® | Summer 2020

  • Internship program cancelled due to the COVID-19 pandemic

Lead Community Assistant |University Housing | March 2018 - November 2020

  • Provided swift and thoughtful emergency support in line with campus crisis protocols with the ability to make quick decisions and solve problems efficiently

  • Developed programs on diversity, team building, personal development, relationships, security, and academic performance

  • Managed administrative tasks including duty scheduling, incident reports, maintenance requests, and room transfers, and led weekly staff meetings addressing resident needs, protocol updates, and staff concerns

  • Conducted tours, orientation and educational sessions for residents and families

WPC 101 Facilitator |W. P. Carey School of Business| March 2019 - December 2019

  • Taught a for-credit required course to first-year students on professional success and introduction to the W. P. Carey School of Business by constructing a curriculum of tailored learning activities based on student strengths and weaknesses

  • Provided support to first-year students with resources and professional advising during their transition to college

  • Designed lesson plans, lead meaningful discussions, and graded assignments while giving constructive feedback on assignments, exams, group work, and presentations

Professional:

  • Graphic and Web Design

  • Business Storytelling and Branding

  • Budgeting and Allocation

  • Mastery of Microsoft Office programs

  • Adobe Creative Cloud Certification

  • Strategic Planning

  • Resourcefulness

  • Data Analytics - MySQL + JMP Pro

  • Adaptability

  • Leadership

  • Problem Solving & Decision Making

  • Travel Coordination & Planning

  • Guest Experiences

  • Event Planning

Skills & Certifications:

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